How Biometrics Will Help You Avoid CCPA Fines

Data is the currency in a world that thrives on information.

When data is collected, transferred, and stored, the risk of it being compromised emerges. Personal data, in particular, is a hot commodity among fraudsters who want access to information they can exploit. From email addresses to social security numbers, every piece of information has value.

Governments and businesses across the world are introducing policies that regulate data management. Europe’s General Data Protection Regulation (GDPR) was a pioneer when enacted in 2018, and now other countries are catching up.

In the United States, California has recently enacted legislation as comprehensive as GDPR. The California Consumer Privacy Act (CCPA) became effective on January 1, 2020, and it will require companies to better protect their customers’ personal data. This stern legislation is prompting businesses to take a good hard look at their data management policies and procedures. CCPA fines range from $2,500 per violation (in cases of unintentional breach) to $7,500 per violation (in cases of intentional non-compliance).

CCPA provides standards for upholding data privacy and responding to breaches. After all, data collection, transfer, and storage are integral to success in the modern economy, and organizations that protect consumer data will gain an advantage over those that don’t.

Data Management Requirements Under CCPA

Better Data Monitoring

An essential part of being CCPA compliant is to implement strict monitoring of all data processing activities. Companies will need to account for what data is being collected and stored, why the data is necessary, how the data is processed, and to whom it is being sold to or shared.

Responding to Personal Data Requests

Businesses are obligated to honor and comply with customers’ requests pertaining to personal data, such as customers declining the sale or disclosure of individual information to third parties. Organizations will need to implement an easy-to-follow request process as well as protocols for verifying requests.

Strengthening Risk-Based Security Practices

The ultimate goal of CCPA is for businesses to protect the privacy of customers’ data. The best approach is to employ risk-based security practices: why your company data assets might become a target, and how you might be attacked. It is advised to assess the risks of data loss and identify ways to protect against it.

Biometrics as a Data Security Solution

One security measure has proven effective in mitigating most cybersecurity attacks – biometric authentication. Biometrics uses physical data points, such as a person’s fingerprints, iris patterns, facial features, or even voice, to verify the identity of a person. Because of the use of identifiers that are unique to an individual, biometrics is quickly becoming a popular security solution.

Regarding CCPA, biometric authentication helps avoid data breaches and with customers’ data requests.

Protecting Private Customer Data

The wealth of private information stored in a company’s database makes it a prime target to outside attackers and insider threats as well. 

Hackers don’t break into networks anymore - they log in

By replacing passwords with biometrics, your company will avoid hackers taking the easy way into your network. Incidents involving a weak or compromised password account for four-fifths of all hacks, according to the 2019 Verizon Data Breach Investigations Report. 

Sharing passwords and being unable to precisely know who accessed certain data is a common problem in many companies. As part of an effective internal data monitoring strategy, companies can require biometric authentication each time employees access customer data. Organizations would then be able to pinpoint who accessed what data and what was done with it. 

Consumer Rights Requests 

When a company receives a request for personal data to be disclosed, it must verify the identity of the party making the request. In addition to submitting nominal login credentials, such as username and password, requiring biometric authentication ensures that the person requesting the data is who they claim to be. Only then should the request be processed.

About ImageWare Biometric Solutions

With CCPA set to redefine how businesses manage consumer data in California, companies must reevaluate their security practices for managing customers' personal data.

ImageWare’s biometric solutions allow organizations to prevent data loss and verify the identity of all parties who handle data, whether internally or externally. With turnkey, ultra-scalable, and extremely flexible solutions, ImageWare has a broad set of systems to best satisfy your needs.

Don’t wait for CCPA to start being enforced. Speak to an identity security expert today!

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